Business
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Have You Driven an Electric Vehicle Lately?
Besides all the discussion of electric cars and the California Air Resources Board (CARB) mandates to incentivize electric cars, hybrids,…
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How the Mind Influences the Body
The connection between body and mind has long been established. Your thoughts influence your emotions, and your emotions influence your…
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Electric Vehicles Can’t Go Fast Enough
Well, this is probably true if you are talking about a four-ton van carrying 36 batteries. The reality is that…
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Conclusion on Sportswear industry
Just to conclude we have to better understand some trends and some companies‟ behavior that will have a strong influence…
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Electric Vehicles Are Not Convenient
The myth that electric cars are not effective as a real form of transportation or that they are not convenient…
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Near Future Trends For Electric Drive
There are many options today for electric cars. A Tesla costs about $100,000 for the Roadster, and the company is…
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Understanding what customers need and how they buy
The next component of the three C’s model is customers. For the companies I’ve worked with, this step provided a…
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Evaluating competitors and what they’re doing
The final C is understanding the competitive landscape. Competitive intelligence is tricky. It’s hard for companies to know how much…
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Defining your marketing strategy
Now that you have gathered a full view of your company, customers, and competition, you can develop the marketing strategy.…
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How do you choose the right tactics for your company?
One of the most common challenges for B2B companies is knowing which marketing tactics they should implement. They might hear…
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