For men: Business attire, relaxed suits and sports jackets, casual separates, activewear, athletic sportswear, formalwear, outerwear, sleepwear, and undergarments. For children: Playwear, dress, sleepwear, outerwear, and costume play. Women’s wear, menswear, and children’s wear can be further subdivided as far as the imagination can go and the market will bear.
The process has to be comprehensive because today designers must develop not only their product, but also the service built around delivering it, and ultimately, the experience they wish their client to have for the life of the garment. SCOPE Another route for classifying a specialization deals with market placement based on price point and the volume of distribution.
These channels can be further described as intensive, encompassing the majority of resellers; selective, directed to suitable outlets; and exclusive, limited to select or authorized dealers. At the high end, a system that used to adhere to a strict order of social class now crosses the boundaries of culture and caste and answers only to the hierarchy of legal tender. This new democratic arrangement brings together the representatives of power and status from every corner of society.
The best of client lists are apt to include those who are famous for having money, entertainment value, political in!uence, revered bloodlines, and at times, no more than infamy—so long as they can pay the price. Consumer shopping habits now re!ect a freedom to tap into the market at different levels.
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The stigma once associated with discount shopping has transformed into a badge of honor that de#nes the customer as educated and savvy. Designers who reach into different markets must be sure to make clear distinctions between what they do for a luxury retailer and the work they produce for a discount store.Read more about Tamilmv