Selfridges is one of London’s iconic landmarks, not only for its impressive 524,000 square footage but for its long-standing influence on how we shop today. The creative and captivating retail extraordinaire has its original store located in London along Oxford Street plus newer stores in both Manchester and Birmingham. Back in 1906, Harry Gordon Selfridge arrived in London from Chicago with plans to open his dream store. He opened the London store which has become the renowned flagship in 1906 and it has transformed the way people experience luxury retail. The store has been the only store to be named the Best Department store in the World four times and people flock from around the globe to get a feel for the theatrical essence that is embedded in the Selfridges brand. Selfridges has a competitive advantage as they operate with four retail stores in London, Birmingham, Manchester Exchange and Manchester Trafford Centre. This allows them to keep their focus on the unique shopping experience with their customers at the forefront. This embodiment of luxury blended with heritage and impeccable customer experience is not only synonymous with Selfridges but also with Moyses Stevens. They are a prestigious London-based florist that has a concession within the Oxford Street store.
Selfridges has embraced the concession retail model and allowed brands to operate their own shops-in-stores. This has enabled the captivating department store to create strong relationships with brand partners such as Moyses Stevens and celebrates their own innovation and imagination. It is this creative and luxurious essence of a Selfridges shopping trip that makes the Moyses Stevens flower concession such a beautiful collaboration. The element of self-expression is vital for brands such as Moyses Stevens as skilled floral artists since 1876. They are one of London’s most acclaimed florists with an extensive clientele and an array of services and products available. You can shop on their website, in their own shopfronts or through Selfridges both online and in the flagship. Their collaboration with Selfridges also means that there is a selection of exclusive products for you to choose from such as the zesty orange tree which would be a perfect addition to any home.
Another avenue that Moyses Stevens and Selfridges have explored together is the new Selfridges Wedding experiences. With the surge of micro weddings due to numerous Covid-19 restrictions here in the UK, Selfridges now offer their own intimate wedding packages in their iconic London store. In the newly dedicated Wedding Suite on 4, the team of experts work to cover a multitude of wedding elements. From the venue, ceremony, rings, styling, beauty, catering plus their array of wedding gifts, they offer a truly remarkable concept. You can choose from three different wedding packages which have been created to suit both understated and extravagant weddings. ‘Just the two-of-us’ is the best option for a low-key day with an intimate reception in a VIP screening room where you can even sit and enjoy a film of your choice. The Earth-Lovers wedding is for couples seeking an earth-conscious day. You’ll work with preloved fashion and accessories experts, use Project-Earth-labelled beauty products plus numerous other details. Selfridges have really thought of every detail to bring your dreamy eco-wedding to life. The final ‘All-Out Extraordinary’ wedding is a must for glamorous couples who are looking for an all-singing, all-dancing celebration. Extravagant decor and luxurious elements carried throughout your wedding will make this truly special day. This package includes a delectable three-course meal for you and 20 guests plus a four-hour set from your choice of in-house DJs.
When it comes to luxury wedding decor, Moyses Stevens are the obvious choice for impeccable wedding floristry. Moyses Stevens works alongside the Selfridges wedding experts and happy couples to create the most memorable occasion in this unique and creative wedding concept. The team works with the intimate ‘Just the-two-of-us’ events that are currently available. Moyses Stevens’s luxury flower arrangements are well suited for this highly-established luxury store and with a concession within the London flagship, their renowned floral artistry can be demonstrated in these new micro wedding celebrations.